Stay up to date with what’s going on in the masterful marketing mindset at TMS

Have a read...

SIGN UP RSS
Debbie pearce & Nicola Griffiths Debbie pearce & Nicola Griffiths

Mental Health Awareness Week 14-20 May 2018

Tap into Mental Health Awareness Week 14-20 May 2018

Regular readers will know that we highly recommend tapping into national awareness events to use as a hook to promote your own therapy business.  In fact you can be quite creative, you could offer:

·         Weight management sessions to coincide with UK Sausage Week

·         Massage for weary muscles following Cycle to Work day

·         Overcome a fear of earthworms for the Festival of British Archaeology

For some events the link is much more obvious and we wanted to alert you to Mental Health Awareness Week 14 – 20th May.  The week is organised by The Mental Health Foundation, a UK charity that aims to find and address the sources of mental health problems.  The theme for this year is Stress.

Creating relevant publicity should be relatively straightforward if you practise a talking therapy such as counselling, psychotherapy or hypnotherapy.  For those involved with physical therapies, such as reflexology, massage, Bowen therapy, etc, there is plenty of scope for linking the benefits of your therapy with improving mental health and reducing stress, eg :

·         Activating the parasympathetic nervous system, thus calming down the fight-flight tendencies of the sympathetic nervous system

·         Exploring the mind-body connection

·         Simply taking time out for you

Here are a few ideas to help you make the most of Mental Health Awareness Week:

·         Create a blog post, Facebook posts, Tweets in preparation for the week

·         Set up an event offering a discount for sessions booked during the week

·         Consider joining forces with other therapists to make it a bigger event

·         Book a combined advertorial with other therapists in your local newspaper to share the costs

·         Write a press release about your offer or event and ping it out to online and offline publications

For advice about how to write a press release, take a look at our knowledgebase:

www.therapistsmarketingsolutions.co.uk/knowledgebase/marketing-5-pr-an-introduction

In you do decide to run an event, you can register it on the Mental Health Foundation’s website:

/www.mentalhealth.org.uk/campaigns/mental-health-awareness-week/whats-happening-mhaw

This is a marvellous opportunity to tap into a really important issue, so remember to Take Action to make the most of it.

Oh, and let us know how you get on.

Nic & Debs

Word of Mouth

Word of Mouth Marketing

Word of Mouth is Powerful

Question: What form of marketing is as old as the hills, engenders trust and is free?

Answer: Word of mouth, the process of your satisfied clients spontaneously promoting your business to friends, family and colleagues.

It’s a form of marketing that takes a while to build. However, after a decade of being therapists, we both find that the majority of new clients are as word of mouth referrals.  These come from previous clients, other therapists and health professionals, and very occasionally people we don’t even know.

Although dependent on the actions of others, there are a number of strategies you can employ to encourage word of mouth recommendations:

1. Do a great job

Go the extra mile for your clients.  This needn’t be onerous or costly – it’s the little things like welcoming them with a smile, walking them to the door on their way out, remembering their partner’s or children’s names. If it’s appropriate, consider giving them a small free gift such as a pack of herbal tea, aromatherapy candle or attractive notebook at some point during their course of therapy.

2. Keep in touch with former clients

E-newsletters are a great and non-intrusive way of keeping you on your clients’ radar. Use an email service provider such as Constant Contact or MailChimp so the recipients can easily opt out if they wish.

3. Offer an incentive for clients to refer a friend

If you provide a relaxation style therapy, this can take the form of a free session.  If it’s more remedial, eg physiotherapy, counselling or hypnotherapy you may need to be more creative.  You could offer a ‘goodies’ pack containing therapy related products, such as essential oils, a ‘good night’s sleep’ kit, or perhaps a ‘preventative’, top-up’ or ‘perfect and maintain’ free session.

4. Free session

Offer a free session to people who come into contact with plenty of potential clients: your hairdresser, other therapists, your dentist, the receptionist at your therapy clinic, your vet, the landlord at the pub – you get the drift.  Consider the lost fee as a marketing expense.  People talk about your therapy more if they've experienced it and enjoyed it.

5. Ask your clients for referrals

This needn’t be an ‘in your face’ request. When clients decide they don’t need to see Debs any more, she often makes a joke of saying ‘Be sure to tell people how brilliant the therapy is’, as she hands them 3 or 4 business cards. When you send your E-newsletter, include a line to say ‘If you’ve found this newsletter interesting, please forward it to one or two friends who you think will benefit’.  

6. Email sign-off

We have a colleague who has the following sign-off after his name at the foot of all his emails:

'Many of my clients hear about me through word of mouth. If you have a friend or family member who would benefit from hypnotherapy why not tell them about me, show them my website or give them my contact details.'

Although it takes a while to build momentum, it’s well worth nurturing your clients and encouraging them to make referrals.

Take action to encourage your clients to spread the word!

 Nic & Debs

 

 

 

 

TMS BLOG

Sign up to our blog and we’ll email you when we post a new article.