Show and Tell
Look into my eyes…
There's nothing quite like giving a demonstration to help people understand exactly what you do. When we give talks or run therapy-related workshops we routinely include a guided visualisation session (ie hypnosis) at the end so that attendees can experience it first-hand. We've shown them it's not as alarming as it's sometimes portrayed and they can leave being able to talk more knowledgeably to their friends about what is involved.
When Debs was a massage therapist she used to take her couch and oils whenever she gave talks, she'd ask for a volunteer and demonstrate a back massage whilst explaining what she was doing (having first carried out an assessment of contra-indications). The attendees really enjoyed the practical demo (especially the volunteer) and those that had never had a massage had a better understanding of what was involved, and were thus more likely to book a session. Debs demystified the subject of massage.
Demystify your therapy
Giving a demo or incorporating audience participation is a great way of being remembered and you're more likely to be invited back for future talks.
You may not feel your therapy needs demystifying, but just ask a few friends if they really know how they'd benefit or what they would gain - you could be surprised!
Offer a demo of your therapy to a local group or club!
Nic & Debs