When we qualified we both imagined we would spend most of our time helping clients with Hypnotherapy. We never dreamt we’d be training therapists in the art of marketing themselves, and we certainly never imagined we’d be training members of the public to become hypnotherapists.
These opportunities were never on our original plan.
Inspiration from Students and Graduates
One of the aspects we both enjoy is seeing how innovative some of our trainees are in providing their therapy in a variety of unique ways:
Linking up with other therapists to provide integrated programmes, eg:
- Mind and body wellbeing
- Weight management and fitness
- Pregnancy, childbirth and baby
Creating treatment ‘packages’ to encourage loyalty:
- Nervous flyers’ programme
- Surviving the winter blues
Tapping into previous employers to provide onsite services:
- Onsite massage
- Peak performance workshops
- Quit smoking sessions
Many of these programmes have developed from chance conversations borne out of the therapist’s natural enthusiasm. As we often say ‘you never know who you are talking to, so enthuse, enthuse, enthuse’! So, keep yourself in a good headspace, so that you can spot these opportunities as they arise.
And of course, all of this can be run alongside your ‘bread and butter’ therapy that you provide to your clients.
Take Action to consider what package or service you can provide in addition to your routine therapy.
Happy New Year!!
Nic and Debs