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Debbie pearce & Nicola Griffiths Debbie pearce & Nicola Griffiths

Adding Value

Are you adding value?

In tough economic times, it's even more important to find novel ways to entice clients to use your services. All too often, emotional and physical well-being is seen as a low priority, so it's important to persuade clients that they really do need a massage / reflexology  / acupuncture etc.

So here are a few ideas to help you add value to your treatment:

 Consider a 'loyalty' scheme - for example, if your client has 10 full paying sessions, the next one is half price or even free if you're feeling generous 

 Consider offering a reward for a referral - if your client's referral pays for three sessions in full, give your client a half price or free session

 Offer a free massage blend, or a free ten minute 'bonus' session to everyone booking in June

 Be inventive, for instance, if you help people with sleep problems, offer them a packet of 'night time blend' herbal tea to help them sleep.

Show you care

Imagine Debs' surprise and amusement when her elderly mum was delighted to receive a birthday card from a Mail Order catalogue company - "That was really kind of them, fancy them remembering my birthday!"  Debs knew that it was churned out by a computer with a massive database of information. But Debs' mum didn't know that, and the birthday card increased her loyalty to the company.

We know you care because you're a therapist and you're a therapist because you care.  So, why not show you care?

If you don't do it already, keep a record of your clients' birthdays and diarise to send them birthday cards, as long as confidentiality isnt an issue. 

If, as often happens, a client drifts away after cancelling their most recent appointment, drop them a quick card or email to ask them how they're doing - not a hard sell, just a gentle nudge!

Take action to add value.

Nic and Debs

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