Do Something Different
In tough times, the tough get going and we've noticed some really innovative thinking from enterprising therapists. Doing something unique differentiates you from other therapists and can really pay off. Take a former student of the Exeter School of Bodywork, who proposed the idea of using massage therapy at her work place and it's now been incorporated into the standard care programme for their beneficiaries.
So, what connections, contacts or skills can you tap into? What did you do before being a therapist?
We've outlined below some ideas for enhancing your offering and boosting your income.
5 ideas for doing something different (and be sure to maximise publicity!):
Team up with a mind or body therapist (the opposite of what you do) and develop a combined 6 session wellbeing programme.
Approach your local car showroom and offer taster sessions at their next launch event.
If you practise in a holiday area, offer on-site treatments to holiday-makers at caravan parks or holiday complexes or approach local hotels.
Get together with a few other therapists and offer a well-being taster day at your local large employer or city council offices.
Set up a quiz connected with your therapy and offer a free session to the first correct entry drawn from a hat.
Take action to do something different.
Nic and Debs