How Wide is Your Promotional Net?
Making the most of your marketing
It's always good to stand back and review your current promotional activity. To make an impact, you'll need to be getting your message out across a range of media:
Traditional print media:
This includes newspapers, parish magazines, local free magazines etc. Paying for adverts gives you guaranteed coverage and you can back these up with press releases and articles submitted every few months or so.
In the community:
Display your leaflets and/or business cards in health-food shops, dentists etc. Consider putting promo cards in newsagents; windows, and if you're having an event be sure to put posters in newsagents, sports centres, cafes etc.
In the flesh:
Don't be shy - book a stand at Health and Wellbeing events, offer taster sessions at Open Days, give talks to the WI (if you feel brave enough), run a workshop (if you feel even braver), attend local business networking events. Nic knows that her passion for hypnotherapy is contagious and talking gets her more clients.
Make sure your website is well optimised. Update your free directory listings, set up pay-per-click advertising or start a blog.
Set yourself up on Facebook, Twitter, LinkedIn and/or Google+. Remember to contribute regularly for maximum effect and don't just sell, make comments on other people's pages and let the human side of you come across. Just saying something like "I made some great cakes today", "That was a long dog walk" or "cracking day with clients" all help to build rapport.
Nic explains more about this to help you get the most out of your social media on our Social Media download - check out our Products page for more details.
Pulling it all together:
You should aim to do at least one activity in each of the above categories consistently week in, week out. Make sure your branding is consistent across all these channels.
And if you're running a campaign, eg detox for the New Year, use as many of these channels as you can to get your message out.
It is said that people need to see something at least 6 or 7 times before they take action. This is why placing a single advert is rarely successful.
Take action to review your marketing mix now.
Nic and Debs