Keep Radiating the Energy
Happy New Year!
We both wish you every success for a fabulous 2014!
It promises to be a mighty exciting year – especially for our Nic who is shortly going on a well-deserved break for 3 weeks in Barbados.
Those of you who know us personally will be aware of the fantastic news that the holiday became a honeymoon and Nic is marrying her long-term partner, the lovely Dave. What an exciting start to 2014!
Plus, the news on the economy in general is mighty encouraging, so it's already proving to be a great year!
Keep Radiating the Energy
If you've been following our blog for any length of time, you'll be aware of the importance of keeping the marketing momentum going.
When therapists first start out they may have an expectation that every promotional activity should produce an immediate, measurable response. It can be easy to assume that if this doesn't happen the campaign has failed.
Not so! We've both had plenty of experiences where our efforts result in clients many months down the line.
This month Debs has had several long-term strategies bear fruit:
A discussion on a local LinkedIn group forum early in 2013 resulted in Debs taking part in a 2-hour community radio chat show earlier this month about Goal Achievement, making valuable connections with the co-presenters
She gives talks to half a dozen WI groups every year, primarily to spread the word about Solution Focused Hypnotherapy. This is a steady activity and has resulted in 4 new clients in the last month alone.
Debs also runs themed workshops, often in conjunction with the therapy centres where she practises. A local charity has booked her to run a training workshop for their team of counsellors as a direct result of a talk she gave about sleep.
Here are some specific marketing activities for you to do this month:
Log onto your preferred social media platform and seek out groups to join - these might be therapy related, or they may be local business forums or something related to your hobbies. Remember to make regular contributions to discussions. Your comments don't always have to be about your therapy, the idea is to make your presence felt.
Seek out local groups who have guest speakers and offer your services. If you're not experienced in giving talks, think again! Every time you meet a new client and explain about your therapy, you're giving a talk. It's just to one person, that's all. Combine your group talk with a practical demo, and you're sure to be remembered.
Team up with another therapist and devise a mind and body workshop that you can offer to local well-being charities.
Take Action and keep pumping the energy out there!
Nic and Debs