The Importance of Proof-Reading
Remember to Proof-Read promotional material
Going to print with material that hasn't been proof-read can be a costly mistake. If you know that your spelling or grammar isn't the best, then do ask someone else to review the material for you. In fact, even if you're confident with your skills, it's worth getting someone else to check, because it's all too easy to read what you think is there.
And don't assume that if a graphic designer or web designer has produced the material for you, it will be error free - they're human too! Debs was recently asked to sign off some simple artwork and it contained 4 typos - two in the spelling of her name.
It's particularly important to check your contact details are correct. We're in the habit of ringing our own telephone numbers and pinging a test message to email addresses exactly as they're written in our promotional material, just to make sure they're printed correctly.
Check your seasonal promotions
When Debs was on holiday last week, she was flicking through a local magazine. Hmmm... a good quarter page article for xyz beauty therapists, and they're offering a winter pamper package for £45 - really good value. Being a tad OCD, Debs noticed there was no cut off date, so potentially readers could claim this all winter (when does winter finish, by the way?).
Reading on, Debs wasn't surprised to see an advertisement for the same therapists - placing regular adverts is a great way of encouraging editors to include some editorial now and again. What did surprise her was that the advert was for an almost identical package for £40 with a sales flash stating ‘Pamper yourself ready for summer! Call today...'
Lovely advert, with a great call to action, but it was almost October.
Take a few minutes to check your promotional material to make sure you haven't left any out of date offers out there. And always put 'Offer valid until...' to prevent the offer being open ended.
Take action double-check your promotional material.
Nic and Debs