Is it time to refresh your Website?
Update your website content
Remember that if you're going to make it to the top of the rankings on search engines, such as Google, then you need to change the content of your website occasionally. This is also the case if you're already at the top of the rankings in order to stay there.
Now we don't mean you need to do a complete overhaul, but revisit one or two pages every six to eight weeks and change them around a bit. Possibly add a new paragraph, move around some words in a sentence etc. This shows Google that you're taking an interest in your site and it will give you 'Google-juice' and lift your site over and above a comparable site that hasn't changed.
Run a Quick Health Check on your Links
When was the last time you checked your entries on various directories? We're often surprised at missed opportunities caused by missing or broken links to emails, websites and social media.
Take a few moments now to check that all your links are working:
Check that your email signature links through to your website/FB/Twitter
Access your website and click on all the links, send yourself an email from your website
Access your LinkedIn entry and check the links are still relevant and working.
Make sure your Twitter profile includes your web address - and that the link is OK
If you're a member of a professional organisation, CNHC, Federation of Small Businesses etc, check all your entries - send yourself an email from each one
Take Action to make the most of your online presence
Nic and Debs