Other Therapists are Good for your Business
Being a Therapist can be lonely at times
As a therapist you often plough a lonely furrow (you can tell Debs is from Devon!). If you work from home or run a mobile practice, chances are you don't come into contact with other therapists often.
Even if you work from a therapy centre, there is very little time in between clients to have a proper catch up. Before you know it, the weeks have gone by and you've had little chance to share your enthusiasm or concerns with like-minded people.
Social interaction is so vital to our well-being that if we don't get enough we can literally become depressed. So, we recommend you make time to meet up with other therapists regularly. Not only is it good for your mental health, it's also good for business.
Here are a few suggestions:
Connect with a handful of other therapists and meet for coffee weekly or perhaps a meal out once a month
Arrange a therapy swap day once a quarter. Not only will you benefit from the pampering, but you'll also get to understand the benefits of different therapies. Of course, the other therapists will then experience at first hand what it is that you do and so they'll be able to refer clients to you with confidence.
Attend regular CPD courses and Supervision sessions. These not only boost your practical skills they are great at uplifting and re-energising you.
Organise an Open Day or charity pamper evening with other therapists that you know, so you can all work towards a common goal.
When therapists call Nic saying they don't have enough clients, her immediate response is: "Have you had a coffee with a therapist that is complementary to your business recently"? Chances are, more often than not, the answer will be No! This is a much over-looked marketing tool that can really get more clients knocking on your door.
So take time to meet up with other therapists - it will really do you and your business good!
Take Action – connect with other Therapists
Nic and Debs