Learn a new Marketing Skill
Dare to be different
As Hypnotherapists we're used to helping people to develop their potential. Whether that's at work, socially, within a sport or within a relationship. We help them to do something different in order to get a different outcome. Remember Henry Ford's famous quote: "If you do what you've always done, you'll get what you've always got."
And it's no different when it comes to maximising the potential of your business. Often we hear people say "I don't know anything about websites / social media / Google Adwords". Does this ring a bell?
If it does, take a deep breath, visualise increasing the number of new client enquiries by 10% and decide what small step you could take to make that happen. You may find this easier to do with a trusted friend or colleague; bouncing ideas off one another can really boost motivation.
So, what could you do that you're not doing now?
Here are some ideas of FREE ways to promote your business:
Create a business Facebook Page (a 'Like' page)
Set up a Twitter account for your business
Set up a LinkedIn profile for yourself
Start a blog
Send a newsletter to your past and present clients (remember to use an email management system such as MailChimp or Constant Contact to avoid being blacklisted as a spammer)
If you've already got an online presence, are you FB posting / Tweeting / Blogging regularly? If you are, great - if you're not, make a commitment to yourself to update these media at least once a week.
Are you actually 'engaging' in social media?
'Conversed' with fellow Twitterers
Commented on FB posts
Joined special interest FB Groups or Linked In discussion forums
Don't know where to start? No problem. The internet is awash with advice and guidance. Just Google a topic, or look for it on YouTube and you'll be guided step by step.
It can be all too easy to avoid taking action because it seems that so many other people are ahead of you. Remember that they had to start somewhere. As you get more practice, so you'll become more and more skilled and pretty soon people will be looking to you as the expert.
So, decide what new promotional skill you're going to learn and just START! Go for it!!!!
Take Action to learn a new promotional skill!
Nic and Debs