Look after Former Clients
Former clients are very much on our minds this month
Amazingly Debs has recently had a referral from a client she saw 6 years ago, who in turn was a referral from a free volunteer client she saw during training.
Although delighted, it wasn't as surprising as it might have been had Debs not kept herself 'out there', so that her former clients are kept gently reminded and connected. The main method we both use is by sending an e-newsletter a few times a year. Nothing onerous, just a few sections about our own news, references to topical articles and perhaps the odd mention of a forthcoming event.
If you don't know much about e-newsletters, they're a really cost-effective way of keeping in touch with past and present clients.
Our client-focused newsletters are enhanced and reinforced by the regular advertising we do in local publications, plus our presence on social media. That gives all our clients confidence that we're still very much alive and kicking.
Debs was reminded of another great way of keeping in touch with past clients, and that's to send them a quick survey. The subject arose during Group Supervision when Debs' supervisees were speculating about the reasons some clients end their therapy by cancelling their last appointment.
One of the group suggested sending a survey to find out how the client is doing, how likely would they be to recommend the therapist etc. One of the other members of the group did just that and was amazed at the feedback. Rather than the clients just drifting away because they didn't find the therapy effective, they'd stopped because they were feeling so good. So, not only was it a fab way of keeping former clients 'warm', it boosted the therapist's confidence too - always a good thing!
Take Action to keep in touch with former clients!
Nic and Debs