Budgeting for Promotions
Complement your free promotions
Our newsletters, Tweets and website are packed with ideas for low cost and free ways to promote your practice. Of course, if you want a balanced portfolio, you'll need to consider some paid promotional activities, such as:
Advertising in local press
So, how much should you spend on your marketing?
This is a question we're often asked when we run our Marketing courses.
The answer is - how long is a piece of string?
We've both spent varying amounts over the years, progressively less as our word of mouth referrals continue to grow. However we both keep a background level of paid promotions ticking along so that there's always some guaranteed exposure at all times.
Bear in mind that a typical press advert will cost £50-£100, parish and local magazines will often be less. Google Adwords can be financed in £50 chunks. Getting 1,000 leaflets delivered will cost £35 - £50.
Getting the costs in perspective
Although these sound like chunky sums, it's worth thinking about them in terms of 'Client hours', ie £200 a month spend on advertising is equivalent to one new client a week. Doesn't sound so bad then, does it?
Setting a budget helps with your decision making too. When you get those nuisance calls from companies running advertising scams, you can genuinely say that your marketing budget has been allocated.
Take Action to earmark a budget for promoting your practice!
Nic and Debs