Therapy Rooms are part of your Marketing Mix
The Ins and Outs of Therapy Rooms
When seeking a suitable therapy room, we can be so caught up in whether the interior is suitable that we may overlook the importance of the exterior.
If you're thinking of renting a room, or even if you're already committed to a room, here are a few tips to help you make the most of the outside space:
Getting the balance between easily accessible and calm tranquillity can be tricky. When viewing a therapy room, try to do so at a busy time of day, so you can assess the level of street/traffic noise. If quiet surroundings are important to you, try to rent a room at the back of the building away from the traffic.
If your therapy room is tucked away in a courtyard or above other shops, have a large poster made saying 'Curious about xxx therapy? Pop in for an informal chat' and fix it to a sandwich board ('A-frame'). Then, when you have a gap between clients pop the A-Frame out on the street to direct people into the courtyard. Even if people don't call in, they can at least clock where your therapy room is, thus removing a potential barrier to them booking. (Check out whether your council charges a fee for you doing this though).
Nic has found that by leaving the front door of her therapy centre open, she has attracted a number of new clients who just wandered in. Of course, security issues may prevent you from following Nic's example, but give some thought as to how you might make the most of this idea.
The outside of the building will say as much about you as your website or other promotional material. Is it clean and well-maintained? A tip here is to take a photograph of the outside of the building then view the photo later. There's something about photos that tell it like it is - we often see things that we haven't spotted when viewing them for real, like peeling paint or an unsightly grill.
If the outside is a bit on the dull side, what can be done to uplift it? Some pot plants maybe? Make sure you look after the plants well though! Neat, clean blinds or net curtains at the windows can really transform the overall impression of cleanliness.
Make sure any signage is kept clean and neat too.
So, what does the outside of your therapy room say about you? What can you do, or ask the owner to do, to improve its appearance and/or improve the footfall?
Take Action to maximise your chances of attracting passing clients.
Nic and Debs