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Debbie pearce & Nicola Griffiths Debbie pearce & Nicola Griffiths

Marketing by Default

I didn't realise I was Marketing

'Marketing'.  It's one of those words like 'technical' or 'creative'. It can send shivers down the spine. One of the first things we ask training groups at the beginning of courses is "How much marketing are you currently doing?"  Often the answer is "very little" or even "none at all".

But dig a little deeper and we find that the person who is doing 'nothing&' is spending a considerable amount of time enthusing about their therapy to anyone who will listen, or they've volunteered at a charity pamper event, or displayed their leaflets at their therapy centre.

All of which, of course, is promoting their business. In fact, if you are enthusiastic about your therapy it's very difficult not to market yourself.

Remember that Word of Mouth is very powerful

So use every available opportunity to informally market yourself in this way. Here are a few tips for free or low-cost marketing:

 Buy from local shops and banter with the staff

 When you meet a friend for coffee, go to the local cafe rather than the big brand coffee houses - again interact with the staff

 Make sure you have a supply of business cards with you at all times

 Look the part - no one wants to see a therapist who looks like they need therapy themselves

 Reply to local companies' Facebook posts or Tweets - keep it nice and social

 Offer a raffle prize of a free session or 'relaxation' pack to local schools or charities

 Make a point of chatting to the receptionist at your therapy centre, they are often in a position to make recommendations to prospective clients

Good luck with growing your practice!

Take Action to market your business at every opportunity

Nic and Debs

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