Is your email address professional?
What does your email address say about you?
We're often trawling through lists of therapists for our various marketing activities and we're constantly amazed at the range of email addresses we come across.
Some are simple and clear:
Whilst some are wellbeing related:
But some are inappropriate:
Some look dated:
Some are difficult to type:
So, what does your email address say about you?
It's worth giving it some thought. The best email addresses use your domain name, so if your website is, say, www.calmerminds.com, it's great to set up an address along the lines of firstname.lastname@example.org. Just check with the company you bought your domain name from and see if they support email addresses linked to your domain name. You'll probably need to pay extra, but if your current email address is cumbersome it could be worth it.
Your email address is part of your public profile, so it's worth spending some time getting one that looks professional and is easy to type.
You can sometimes re-direct emails from your old address to your new address automatically, so you don't miss out. But if the worst comes to the worst, you'll just need to check both addresses for a while until your old one falls into disuse.
Oh, and by the way, all of this applies to your Twitter name too. If you can, it's a good idea to use the same prefix on your email address as your Twitter name. For example, Debs uses dpearcehypno as her Twitter name and her email address is email@example.com
Take Action to make sure your email address does you justice!
Nic and Debs