Keeping your online presence alive
An active online presence is so important these days!
If you’ve been following us for a while you’ll know how important it is to have a good website and an account on at least one social media platform.
Establishing an online presence is essential. For most people seeking a new service it’s the go-to place for researching who is available in their area. If you’re the only therapist for miles around, then Bingo, chances are they will find you. But it’s far more likely you will be one among many excellent therapists providing a range of treatments that could benefit the prospective client.
So how can you make sure you are the one the client contacts?
Maintain your professional persona
With the immediacy and informality of social media, it can be easy to let your guard down. If you’re having a bad day, share your thoughts privately (preferably offline) with a trusted friend. Even though your Facebook Business Page followers can’t see your personal posts, your friends and family can and, unless you have kept your Facebook social circle to a tight-knit group, and have robust security settings, you might find your posts being shared more widely than you expected.
As well as your own posts, this also applies to the posts that you share and like. Something irreverent or including swear words may make you laugh, but it’s not necessarily a good idea to align yourself with it publicly. Make sure your social persona is professional and presents you in the best possible light.
Make sure your content is dynamic
If the last blog you wrote was 9 months ago, or your haven’t Tweeted or posted on Facebook for months, that potential client may well assume that you have given up practising.
Here are some tips for adding fresh content via your blog or social media posts:
Post some factual information about the benefits of your therapy. Go back to your course notes, or any assignments you wrote whilst training, and pick a topic that will interest your clients. Adapt the material to style of your blog and then post it. Go onto Facebook, summarise the material and insert a link to your blog post. If you’re on Twitter, summarise the material into a Tweet and again link to your blog. This also helps you stay at the top of online search lists, as Google gives you extra brownie points for links from social media.
Keep your ‘fans’ up to date with your progress. Let them know if you’ve attended a CPD course or conference, if you have gained a new qualification or moved to a new therapy room. Maybe you’re feeling inspired by a film, TV documentary or good news story. Perhaps you’ve reached a milestone – 100 clients recruited, 3 years since you qualified.
If you come across an interesting article online, share it with your followers. Be sure to add value by prefacing the article with your own views on the subject, eg ‘I am seeing more and more teenagers lately with exam nerves. This article from the BBC’s website demonstrates that the problem is nationwide…’ You can link from your blog, Facebook page or Twitter account. If you’re linking from your blog you’ll need to write a few paragraphs to pique their interest.
Make sure your online details are up to date
Be sure to review your online details regularly:
- Your About Me page on your website
- Your Facebook and Twitter profile
- Your entry on any online directories – your professional association’s website, local online directories, your Google My Business entry
So, when that client searches for you and finds your Website, Facebook Business Page or Twitter account, you can be confident that they will be presented with professional, vibrant and up to date material. And of course, because you have been active online you are more likely to be near the top of the search engine listings.
Take Action to maximise the potential of your online presence.
Have a good month!
Nic and Debs