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Debbie pearce & Nicola Griffiths Debbie pearce & Nicola Griffiths

Mental Health Awareness Week 14-20 May 2018

Tap into Mental Health Awareness Week 14-20 May 2018

Regular readers will know that we highly recommend tapping into national awareness events to use as a hook to promote your own therapy business.  In fact you can be quite creative, you could offer:

·         Weight management sessions to coincide with UK Sausage Week

·         Massage for weary muscles following Cycle to Work day

·         Overcome a fear of earthworms for the Festival of British Archaeology

For some events the link is much more obvious and we wanted to alert you to Mental Health Awareness Week 14 – 20th May.  The week is organised by The Mental Health Foundation, a UK charity that aims to find and address the sources of mental health problems.  The theme for this year is Stress.

Creating relevant publicity should be relatively straightforward if you practise a talking therapy such as counselling, psychotherapy or hypnotherapy.  For those involved with physical therapies, such as reflexology, massage, Bowen therapy, etc, there is plenty of scope for linking the benefits of your therapy with improving mental health and reducing stress, eg :

·         Activating the parasympathetic nervous system, thus calming down the fight-flight tendencies of the sympathetic nervous system

·         Exploring the mind-body connection

·         Simply taking time out for you

Here are a few ideas to help you make the most of Mental Health Awareness Week:

·         Create a blog post, Facebook posts, Tweets in preparation for the week

·         Set up an event offering a discount for sessions booked during the week

·         Consider joining forces with other therapists to make it a bigger event

·         Book a combined advertorial with other therapists in your local newspaper to share the costs

·         Write a press release about your offer or event and ping it out to online and offline publications

For advice about how to write a press release, take a look at our knowledgebase:

www.therapistsmarketingsolutions.co.uk/knowledgebase/marketing-5-pr-an-introduction

In you do decide to run an event, you can register it on the Mental Health Foundation’s website:

/www.mentalhealth.org.uk/campaigns/mental-health-awareness-week/whats-happening-mhaw

This is a marvellous opportunity to tap into a really important issue, so remember to Take Action to make the most of it.

Oh, and let us know how you get on.

Nic & Debs

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