Are you looking for golden nuggets of professional insight into marketing your therapy business?

Then read on...

Dig into our free marketing knowledgebase!

As an enhancement to our essential training videos and live training courses, we are pleased to share with you our wealth of experience in a range of articles and step-by-step guidance in how to market your therapy practice. Our knowledgebase articles are free to download and the archive is growing all the time, so dig into to some reading and check back regularly for more.

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Are therapists too nice to succeed?

Are therapists too nice to succeed?

Are you too nice to publicise yourself successfully? You’ve worked hard to qualify as a therapist, but how are you going to attract clients? Well, it’s no good being bashful and hiding your light under a bushel…

READ
Tapping into Social Media

Tapping into Social Media

Like it or loathe it, Facebook can be a powerful free way of promoting your services. Used properly, you can make a clear distinction between your personal life and your business profile, and make this powerful social platform work for you.

READ
Should You Use Testimonials? 

Should You Use Testimonials? 

Testimonials are a great way of helping prospective clients to make an informed choice. They give those clients confidence that others have found your services beneficial. Here we explore how to use testimonials effectively to inspire that confidence.

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The Mountains and Molehills of being Self-Employed 

The Mountains and Molehills of being Self-Employed 

What’s the best way to maximise your chances of making a success of the transition from paid employment to being self-employed? What are the pitfalls and how can you take steps to maintain motivation and momentum when things get challenging?

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What's Your Passion?

What's Your Passion?

Why do you do what you do? What attracted you to become a therapist? When you radiate your passion, others pick up on it. It’s infectious. When you enthuse, your enthusiasm is mirrored by those around you. What better way of attracting clients?

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Marketing 1 - An Introduction

Marketing 1 - An Introduction

As hypnotherapists, Nic and Debs are always aware that we learn by repetition. Marketeers and advertisers know this too. So, how can you tap into this fundamental aspect of how our minds work? We show you how.

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Marketing 2 - The Basics

Marketing 2 - The Basics

When you are starting out in business there are a number of basic elements you need as a starting kit. Getting these in place early on form the foundation of your business. They help you to kick-start your promotions.

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Marketing 3 - Branding

Marketing 3 - Branding

Even small businesses need a unique, consistent brand. Devising your brand early on adds value to each and every element of your marketing, making each activity work harder for you. So, how do you create a brand that reflects who you are?

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Marketing 4 - Leaflets

Marketing 4 - Leaflets

One of the basic tools in your marketing kit is a good quality leaflet that summarises who you are, what you do and how you can help. We explore what content you need, and how to ensure that it is as professional as possible.

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Marketing 5 - PR - An Introduction

Marketing 5 - PR - An Introduction

There are two main ways of promoting your business – paid advertising and PR activities. Here we explore some basic tried and tested ways of getting yourself noticed without a huge advertising budget. All you need is energy and imagination.

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Marketing 6 - Websites

Marketing 6 - Websites

As a small business you’re going to need a website and there are plenty of tools to help you set one up. Provided you follow some basic principles, you can soon have an effective website underpinning all of your other promotional activities.

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Marketing 7 - Optimising Your Website

Marketing 7 - Optimising Your Website

Once you have your website, there are ways and means of helping you to get noticed when people search the internet for a therapist in your area. Here we demystify ‘search engine optimisation’ and give practical tips for boosting your site’s visibility.

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Marketing 8 - Social Media

Marketing 8 - Social Media

Social Media, such as Facebook and Twitter, give all businesses an excellent free platform to build a ‘fan base’ and promote their services free of charge. It takes time and effort, but with a basic strategy you can really get yourself noticed locally.

READ

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